Our Work

Dorain

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Brand Identity

client

Salmon LTD

INDUSTRY

Marketing

TIMELINE

3 Months

Project Overview

Dorain is a modern and professional brand identity focused on clarity, confidence, and simplicity. The project aimed to create a clean and structured visual language that communicates trust and reliability while maintaining a contemporary aesthetic. The identity is designed to be versatile and adaptable, supporting a wide range of applications.

The Challenges

The main challenge was creating a minimal identity that avoids looking generic. Achieving uniqueness within a simple design framework required careful attention to typography, proportions, and spacing. Another challenge was ensuring the identity remains flexible while maintaining a strong and consistent visual presence.

Scope of work

The scope included logo design, typography system development, color palette selection, and the creation of a structured visual identity system. A comprehensive brand guideline was also developed to ensure consistency across all touchpoints.

Project result

The final identity is clean, modern, and highly adaptable. Dorain now presents a strong and confident brand image that works seamlessly across both digital and physical mediums, providing a solid foundation for long-term growth.